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Sign into your accountThe Value of Real Estate Website Features
February 23 2015
In the 2014 Profile of Homebuyers and Sellers, the National Association of Realtors surveyed over 6,500 recent home buyers on their 2014 home shopping experiences and identified which website features were most valued by today's home shoppers.
Results from the National Association of Realtors' 2014 Profile of Homebuyers and Sellers
Overall, it seems like the more people can get a sense of the home, the area, and the neighborhood online, the more pleased they are with the process.
For example, 83% of the survey's respondents indicated that property photos were very useful. Without high-quality, detailed pictures of a property, it's difficult to get a sense of the property. Words are great, but pictures are more impactful.