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March 09 2011
Guest contributor Mike Demetriou says:
Whether you realize it or not, every time a consumer comes onto a broker's website and begins searching for homes, the broker's website is engaging the end-user in a dialogue. Assuming I'm shopping for a home – which is a big assumption, considering I'd rather face the repercussions of wearing a Red Sox jersey to work at Onboard than move again any time soon – I'm having a conversation with the search box. I'm telling you the number of bedrooms and bathrooms I want, my price range, and not much else.
In other words, I'm telling you everything I need to know in regards to the physical and monetary characteristics of my dream home. Anyone that has ever shopped for a new home knows that that's only half of the story.