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Sign into your accountThe Power of Local Information
June 16 2015
This post is based on a quote I came across from Kevin Coleman describing how raw data fuels intelligence:
Data when processed becomes information, information when analyzed becomes knowledge, and knowledge when applied becomes intelligence.
– Kevin Coleman, Chief Strategist at Netscape
The following diagram describes the power of local information and how it fuels intelligent decisions:
For context, here's how this process works when a broker comes to Onboard to help power their business:
Data
We partner with various data providers to pull together local data from a bunch of different sources. The data is out there in various formats and through numerous companies, but it's kind of all over the place. We pull it into one place.