The Best Worst Sales Call I Ever Received

Here's the scene: I'm driving home in my car after showing houses, and my phone rings. It's an out-of-state number, not atypical since I regularly get calls from home owners wanting to move to the Phoenix area. So I answer my phone and it's a sales call. Ugh. I'm almost never rude to sales representatives calling because I've done my fair share of cold calls, mostly when I worked in commercial real estate.

I listened to his sales pitch. He's trying to sell me the number one spot on Bing.com for "new homes in Chandler AZ." I ask several questions and being polite I ask if I can call him back. He says, "No, I can't take incoming calls," and he's really pushing the "I can get you the top spot on Bing for $99." I end up hanging up after a while.

Thank goodness this sales representative called me because it gave me keywords for my next blog post. I've been writing more articles about Chandler, Ariz. My office is in Chandler and I'm active with the Chandler Chamber of Commerce (which is the third largest Chamber in Arizona). I often struggle to find new article ideas, so this was a great help.

Here's what I did:

1. I Googled "new homes in chandler AZ" to see who was on page one of Google's results. They were all big companies, mostly home builders. So my initial thought was, I can't beat out these big websites with a blog post.

2. "No Video?!?" I noticed there were no YouTube posts that popped up. Google loves to add YouTube videos to the first page of its results. Google owns YouTube, and if there are applicable videos (they have to include the keywords), they will be front-and-center in Google's search results.