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Sign into your account4 Ways to Drive Traffic to Your Real Estate Blog
August 20 2015
Companies that blog have 97% more inbound links and generate 67% more leads per month.
Just having a blog, though, doesn't mean it will automatically produce leads. A real estate blog is no different. If you are going to spend all that time designing a website and creating content to publish, it just makes sense to do it well.
1. Know Your Audience
Part of having a blog people like and share virally is posting good content.
Keys to good content:
- Aimed at the right audience - You need to decide who you are primarily targeting. Whether that's other agents, home buyers, or a specific subset of home buyers, it's good to know who you are talking to, for it will affect your writing and how you market your content.
- It's relevant - If your audience doesn't care about your content, they won't read it. A good tip here is NOT to post "Pick me!" articles all the time. Once in a while is okay, but if your main aim is to promote how good your services are, it will be a big turn off to readers. For example, first time home-buyers care about how to navigate the home buying process and will gravitate toward insider tips and "what to expect" pieces. Agents, on the other hand, have different needs than clients and will therefore care about different things – like "How to manage your time well" and "What to do when your client goes crazy."
- Timely posting - Timing matters when publishing content. What time zone is your primary audience in? You worked hard on your content and you want the most amount of people reading it. Once you find a good time of day/week to post your content, stick to it. Readers respond well to consistency. Try to post at least once a week – you want familiarity. The more your posts get out there, the more people will remember you. If you start posting more than four times a week, though, it starts getting a little too post happy – you need a happy medium. You want people to pay attention to your posts, not ignore them because it becomes more like white noise.