September 04 2015
I don't know about you, but vanity doesn't have a very good connotation to me.
Here are some synonyms I found while I writing this: narcissism, self-importance, arrogance, conceit, and egotism.
Do you agree?
Here is why I ask: I've been in real estate for a long time on a variety of levels. I've been selling technology to brokerages and developers for quite a long time. Every time I hear the term vanity site or single property website, I talk to people about why they spend the money on these things I hear comments like, "Keeps the seller happy," "My agent feels it helps them get listings," and the like.
It's just like advertising listings in a newspaper; good to show the seller but it does not produce trackable and measurable results.
I realize it's tough to change that mindset, but give some thought to the way marketing is done in the 21st century:
Imagine if you could sit down with a seller and, instead of telling them about this vanity site you are going to give them, you could say the following:
This is not vanity, this is efficiency, productivity, and increased sales velocity. This has a better connotation to me.
What do you think?
To view the original article, visit PCMS Consulting.