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Sign into your account5 Hot Trends in 2016 to Look for at NAR
November 11 2015
This year's REALTORS® Convention & Expo in San Diego traces its origins to the first Chicago meeting of the National Association of Real Estate Exchanges held May 12-14, 1908.
One hundred and seven years later, some 20,000 real estate professionals will visit the San Diego Convention center where more than 400 organizations will display their offerings and pitch their products.
2016 promises to be a pivotal year of rapid adoption of sweeping innovations and the emergence of new powerhouses in the residential real estate matrix. Here are five hot trends to look and listen for at the workshops to learn how to get the most out of NAR to help you next year.
Full disclosure: All of these trends identified here come from my own personal biases and prejudices, having delved deeply into these subjects over the last several months.
Trend #1: Marketing Automation
It's is a no-brainer that marketing automation will dominate the minds of broker-owners in 2016. This is what solves the low adoption rates by agents of new technology offerings their firms provide. It's also a huge boost for broker ROI as it removes agents from the quagmire of self-created marketing materials.
Agents waste a huge amount of time creating marketing materials to promote a listing and themselves, and marketing automation allows them to focus instead on the things they are good at—generating listings and closing sales. Take the agent out of the equation when it comes to creating, deploying and promoting listings by automating the marketing for them and you have 100% agent adoption and deliver zero wait time to promote properties for every seller. Bill Yaman, President of Imprev, a leader in this effort, has written extensively about this topic in his blog, here.