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Sign into your accountGreen and Smart Homes Top the Want List for Luxury Home Buyers
January 03 2015
Ultra-high net worth (UHNW) individuals, those with a net worth of at least $30 million, are changing real estate trends – and not just for the ultra-rich. According to Wealth-X and Sotheby's International Realty UHNW Luxury Real Estate: Multi-Use Homers Report, topping the want list of the world's wealthiest individuals: Homes that are both smart and green.
A Smart investment
Smart homes offer amenities those with UHNW long for, including top-of-the-line security, energy management systems, HVAC control, health monitoring, media, music, and more. Further driving the trend: Almost 10% of Americans with UHNW made their moolah in the tech industry.
Putting the green in greenbacks
UHNW real estate investors also want green homes. Home that are not only sustainably sourced and constructed, but environmentally friendly and sustainable with features like solar power, geo-thermal heating and cooling, rainwater collection, and efficient appliances.
Sphere of influence
UHNW buyers are fueling real estate trends, shifting consumer perception with the help of other knowledgeable homebuyers to invoke a 10% rise in LEED-certified homes in the U.S. – double in Canada. The market has been quick to respond.