How to Use Snapchat to Connect with Millennial Buyers

When it comes to choosing a home, millennial buyers are actually looking for many of the same things as shoppers from any other generation. The big difference comes in what millennials expect from the home shopping process, and how they prefer to connect with their REALTOR®. Snapchat has been around for a few years now, and that staying power has businesses searching for ways to take advantage of the popular social platform.

As it turns out, Snapchat is actually a natural fit for real estate social media marketing—if you know how to use it effectively. The team at Delta Media Group knows Snapchat, and we've got a few proven tips to help you get started.

Marketing for Millennials: Using Snapchat to Grow Your Real Estate Business

Before we dive in, a quick refresher on what Snapchat is all about, and why it's grown so popular. Snapchat is essentially a social tool for sharing photo and video content, and each message is called a Snap. The twist is that Snaps shared on Snapchat disappear after a set period of time, which can be as short as one second and as long as 24 hours. By limiting the time that an image can be viewed, Snapchat ensures that you have the undivided attention of your followers.

• Snapchat is perfect for social media marketing for real estate because it is a very visual medium. You can add text and special effects to each Snap, but in the end, it is all presented as an image or video.

• Snaps sent privately typically disappear after one to 10 seconds of viewing, but you can also choose to create a "story," or collection of Snaps, that can be viewed by your followers for 24 hours.