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Sign into your accountFloor Calls - The Most Wasted Lead Generation Tool Available to Agents
July 20 2011
Mitch Ribak shares the following on his blog . . .
According to what I have read, the national average of floor calls converted to customers is a whopping 2%. You ready that right, 2% of the consumers who call a Real Estate office are converted to a customer.
When I first got into Real Estate I was told not to waste my time doing floor time. I was told that they never turn into a customer and that you could be out marketing yourself versus sitting in the office waiting for the phone to ring. That's what I was taught by Realtors who had been in the business for 20 years or more. Of course when I heard that, I realized there was probably a great opportunity to gain business by their lack of abilities.