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Sign into your accountThe Death of Desktop
August 30 2016
Last year, we entered a new era--the era of mobile internet. 2015 was the year that searches on mobile devices overtook searches on desktop or laptop computers, according to Google. ComScore also reported that the share of digital time that consumers spend on their computers dropped from 47 percent in 2013 to 35 percent in 2015.
While internet access via computer will not completely fade away anytime soon, changing consumer web habits means that agents and brokers need to adapt or risk missing out on sales opportunities.
A Closer Look at Mobile Use in Real Estate
To better understand what's happening within the real estate sphere when it comes to web usage, we spoke with Delta Media Group, a website and marketing solutions provider for the real estate industry. They host hundreds of broker websites, and they analyzed the traffic to their network of sites in order to offer us a clearer picture of how consumers are using real estate websites today.
Here are a few key findings, taken from a sample of 10 different websites hosted by Delta that vary in size and market:
- In July, mobile website visitors grew from 28 percent at the low end to a whopping 70 percent in a year-over-year analysis. According to Delta, the sites that experienced the most growth were more active on social media and in advertising through social channels--which are primarily mobile in nature.
- Mobile and tablet web visitors now represent at least 58 percent of traffic to Delta Media Group websites.
- Real estate professionals who switched to a mobile first website strategy saw a 20-50 percent increase in total traffic and a 20-30 percent increase in leads.