Why Autumn Is the Perfect Time for Targeted Email Marketing

As a real estate agent, you likely know that email marketing is a great way to stay top-of-mind with clients. It's convenient, keeps lines of communication open, and allows you to pass along valuable information that benefits the client. But did you know that autumn is actually the best time of the year for targeted email marketing for real estate agents? Summer is a time for vacation, adventure, and breaking from the usual routine. In the fall, we get back to our daily lives – and real estate clients get serious about shopping for homes.

Ahead, the team at Delta Media Group will explain why that's the case, and how you can take advantage by creating a targeted email marketing campaign of your own.

Tis the Season: Why Fall Is an Excellent Time to Buy or Sell a Home

As people begin to refocus their attention on home shopping, we tend to see a consistent set of trends in most real estate markets year after year. Sellers are a bit more willing to budge on their asking price, while buyers are eager to close the deal and feel ready to put forth their best offer. Even in a market that is more favorable to sellers, autumn tends to be the time when deals get done.

That's why it's the perfect time for targeted email marketing for real estate agents.

The targeted part of targeted email marketing is very important to note, and it's ultimately what makes the difference in a successful campaign. The clients and curious shoppers on your email list don't just want to be bombarded with every listing in their area code. They want tips, recommendations, and listings tailored to their needs, not the needs of a generic real estate client.