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Sign into your accountHow did Ben Caballero – America’s #1 agent – smash his own $1B record? Hint: Builder Platform
December 06 2016
When Ben Caballero became the first individual real estate agent to break the $1 billion production number in 2015, very few folks really understood how Ben did that. This year, Ben will obliterate his own record with a stunning 35 percent increase in business. That's a number north of $1.375 billion and a total of more than 3,400 home sales, up from 2,491 in 2015.
Ben has won the Inman Innovator Award, was honored on stage by Gary Keller at Keller Williams MegaCamp (even though Ben is CEO of HomesUSA.com, a non-KW firm), and has been atop the RealTrends Thousand as published in the Wall Street Journal for several years straight – for both total sales and total production.
Ben has produced more home sales than any real estate TEAM in America. Heck, his numbers make him the #1 real estate agent in the world.
How does he do it?
Many real estate agents cry foul when they see Ben's name at the top of production lists because what Ben does is VERY different than what any other top producer does. Like others, Ben has a system. Unlike others, Ben targets only new home builders — 100 percent of his business — but also built his cloud-based platform that powers his business. He also is the only name on every listing he posts on the MLS for his more than 50 builder brands, so he gets credit for every single sale. Technology is what allows Ben to do what Ben does, but it is just one part of his listing and marketing system for builders.
What Ben's system also does in connect real estate agents – buyers agents – to builders. Builders do a terrible job marketing their listings to real estate agents and explaining why the new home sales process is different – and needs to be different – than an existing home sale. Ben helps real estate agents understand the opportunities with builders.