Using Your Social Networks to Expand Your Global Reach

In a recent article on the Global View blog, the National Association of REALTORS® discussed how to leverage your social networks for more global opportunities. One of the biggest takeaways of the article is that while many real estate professionals think the best way to leverage social media is by posting their listings and walking away, there are actually much more effective ways to showcase yourself as a global expert.

So how can you use your social networks to promote your global real estate expertise? Start by sharing valuable content that your audience actually cares about! Beyond just sharing links to your listings, use your social media channels to demonstrate your knowledge of the local market and share your global marketing expertise. Not sure of the best ways to share this content on your social media channels? Below are five important tips to remember when sharing on social media:

1. Content is still king – And it should be sticky, too! According to Simply Measured, "sticky content is content that is memorable and shareable, as opposed to disposable." When your audience finds value in your content, it "increases the length of time they spend engaging and encourages them to share with their friends. It also gives people a compelling reason to come back for more, perhaps without even being prompted."

2. It's all in the story – The art of storytelling is at the base of every successful social media strategy. By providing interesting and authentic content, you build an enticed audience. Don't forget – there is such a thing as information overload! Remember that you're engaging with a potential client, not a fellow real estate professional. You have to speak your audience's language and provide them with content that appeals specifically to them. Try to stick to the 80/20 rule with what you share – only 20 percent of your content should be directly related to your brand.