Action Words That Generate Responses

We've all been there, sitting at our desks, writing an email or a communication for work and wondering if we're potentially using words that could keep people from opening our email or could also positively influence them as they read it. There's a reason there's plenty of articles out there that tackle this exact conundrum of determining the best words for generating a response from your contacts.

Since its birth in 1991, the world wide web grows everyday. The internet, as of January 2017, has over 4.78 billion registered web pages and over 3.48 billion users. The email realm is even greater: by the end of 2017, it is estimated that there will be 4.9 billion email accounts with over 206 billion sent daily. The sheer size and scope of content available is daunting to any blogger or marketer trying to build, but there are methods on how to capitalize on the audience size the internet provides: call to action words.

Call-to-action words, CTAs, are not just verbs, but rather words that will provoke responses. CTAs can be placed in blog titles, email subjects, and advertisements links, and they increase the likelihood of grabbing attention from cold leads, or people who may not have heard of you, your website, company, or brand. MarketingExperiments, an Internet-based research lab that specializes in optimizing sales and marketing processes, has found that CTAs can increase clicks by upwards of 110 percent.

In the content world, language plays such a big role that it cannot be ignored; our customers must be convinced to respond. In the IoT – the internet of things – persuasion is the only way to appeal and gather popularity and recognition. In short, action words are the words that have more persuasive power than other vocabulary. After research and experimentation, we at Contactually found that these five action words and phrases are the most powerful in provoking responses and fostering genuine relationships in the wide world of Internet and email communications.

Action words that generate responses:

Check out

One of the most common yet most persuasive CTAs out there. It invites people in a suggestive and welcoming way, rather than an aggressive one that could spur people away. Modern phrases are more informal, and they are growing in popularity because they work so well with the growing younger generations. Typical words to replace with "check out" are command words, such as "watch now," "click here," and "read this." This CTA is a friendlier command, and surely it will get more people to check it out.