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Sign into your accountThe Results of Digital Engagement Part II: Redefy
March 05 2017
Welcome to the second part of our series: The Results of Digital Engagement. If you missed the first part of the series, you can find it here.
In this installment, we explore the first of three companies using digital engagement to increase new business. Redefy is changing the way homes are sold with a flat fee real estate model. They use the engagement in two ways: the first is through their social media marketing and the second is by keeping home buyers and sellers engaged over a long period of time.
Business Challenge: need to drive better qualified leads through their social media marketing
The social marketing media is enhanced with digital engagement in a three-part process:
- Drive traffic from social media marketing to a landing page
- Pull leads through a qualification quiz to find out where they are in the buying or selling process
- Send leads a custom property report with the agent's contact information
Impact on Business
Redefy had 180 people click through their social media marketing to the landing page. They cultivated 49 leads in four weeks that they described as high quality with a "significant portion looking to transact within 1-3 months."
