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March 10 2017
Dearly beloved, we are gathered here today to grieve the passing of a few social networks. Unfortunately, they have no future (at least in real estate), only their legacy. But do not lose hope; while some sites fall, others still have a bright future ahead of them. So let's properly grieve and hope for the future, together. Then, we can dominate social media in 2017.
The Departed
Vine
In 2016, we said goodbye to Vine—a social site without a cult following and no clear path for growth. Vine leaves behind survivors, including family patriarch Facebook, matriarch Instagram and little sister Snapchat. You may notice that Twitter is not listed as a survivor, as I fear we may soon been eulogizing it as well. Vine's claim to fame was short, six second or less videos.
You can still get your insta-quick fix on Instagram! How? Utilizing the "boomerang" function which is growing in popularity. Boomerang is great because it plays two second loops over and over again. Some of the more popular ones include dunking a basketball, doing a shimmy dance, and many others. Give it a try. Although it's not the same as Vine, it is a comfort knowing quick content still exists.
Pinterest, the "pretty" network: though not officially dead, I'm calling it, especially for real estate professionals. Sure, it's a great place to plan a wedding, cover your home in DIY mason jar projects, and fantasize about master bedroom decor way outside of your budget. Pinterest thrives off of lofty ideas of "what ifs" and "some days"—it's what our industry is built on: the dream of homeownership and taking a plot of land to make your own.
But this network has a limited ROI. I get it folks—it's fun and it's pretty, but uploading individual pictures of a listing to saving an idea you like onto a board/category is very time consuming. On top of that, folks don't come to Pinterest to find a house for sale; they look for ideas on how to spruce up their newly acquired home.
My advice? Cut your losses and move on to another network where you can hand pick a targeted audience of potential clients ready to buy and who are serious about a house hunt. Leave the folks with their heads in the clouds where they are, on Pinterest.