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How to Integrate Social Media and Your Real Estate Website

April 06 2017

dmg integrate social re website

A dynamic social media presence is a must-have when it comes to online marketing. It's a fun, effective way to grow your business once you learn the ropes. Integrating your social media with your real estate website is one of the most important steps in the process, and a necessity for getting maximum value from your social investment. There is plenty of work to be done, and no time like the present to get started!

Building a Social Hub: How to Integrate Social Media for Real Estate Websites

Ideally, the relationship between your social media pages and your website should be symbiotic with each channel guiding traffic to the other. You want people who find you first via social to have an easy way to reach your website, research your listings, and consume your content. When a prospect finds your business through your website, you want to make it as easy as possible to connect and share your content on their social pages.

Add Social Share Buttons to Website Content

Social sharing buttons are exactly what they sound like—allowing website visitors to share your content to social media with one click. These buttons resemble the familiar logos of the major social media sites, and are typically positioned at the top or bottom of content so that readers have an easy way to share your insights. When people want to share your stuff, you want to make it as easy as possible for them to do so.

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