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Sign into your accountHow to Use LinkedIn to Supercharge Your Business
April 12 2017
We've spoken before about how to use social media for your small business. But we wanted to take a closer look at LinkedIn and how it can help your business. Here are tips on how to use LinkedIn to supercharge your business.
Tips on How to Use LinkedIn for Your Business
As a reminder, LinkedIn is a social network built around your professional networks. Whereas Facebook is geared around your friends and family, LinkedIn is built around work and business related news.
Think of LinkedIn as the world's largest networking service. It's quite simple to connect with people you've done business with or want to do business with. For the self-employed and small business owners, LinkedIn can be a critical tool for finding new prospects.
LinkedIn for Business Tip: Use Professional Photos and Titles
It's quite common for customers or potential clients to do an Internet search of your name before signing a contract. LinkedIn is often one of the top results, so it pays to have a professional photo and title in your profile. You don't want to lose a deal because you have a silly photo.
Likewise, maintain professional titles. You may consider yourself a "rockstar" or a "ninja" but that doesn't carry much weight with others. The goal of LinkedIn is to put your best professional foot forward—stick with standard titles that capture your responsibilities.