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Sign into your accountSnapchat for Real Estate? Probably Not, but Ideas Abound
April 28 2017
If you have a teenager, you know all about Snapchat. Since the earliest days of social media, WAV Group has experimented with a host of social media platforms to discover opportunities for our clients. In lockstep, I have been snapping away.
Haven't tried Snapchat for real estate marketing? Don't bother. Unless you are trying to keep up with your child or other Snapchat enthusiast, there is no place on Snanpchat for the real estate business. However, there are some marketing thoughts that may spark some creative strategic thinking.
Scarcity and Urgency
Snaps expire after 24 hours. This is an old marketing tactic called scarcity. If forces people to look at your snaps every day, and encourages you to post every day. You see this tactic used for pop-up sales and other events.
We have observed the use of scarcity in real estate marketing with hot markets like San Francisco. The agent will take a listing, stage it, get all of the inspections and appraisals done, and truly package the property for a quick sale. The agent puts the listing in the MLS with remarks that say that the open house will be this Saturday and Sunday. All offers must be submitted by Wednesday at 5PM. The seller will review all offers Thursday and accept offer by Friday. Highest offer with cleanest contingencies will win.