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Sign into your accountReal Estate Email Marketing: How to Run Email and Text Drip Campaigns
November 06 2017
The secrets of real estate email marketing may seem cryptic and confusing at first. Why are some agents so successful with their email newsletter campaigns when others struggle to get a single open? Is it the time of day? Is it the quality of their email lists? Is it as complex as the right subject lines or is as audacious as learning graphic design and typography?
Email marketing is a powerful marketing tool when in the hands of the right marketer. In the hand of the wrong person, it can yield undesirable results. In fact, real estate is the no. 1 offender for email spam and list abuse according to a 2017 study by MailChimp!
If you are seeing unexpected results from your real estate email marketing campaigns, or if you want a quick refresher to improve click-thru rates and see better engagement, this is the guide for you.