November 09 2017
Video has long been considered the most engaging form of marketing content. But when it comes to SEO, many marketers run into the challenge of making sure their videos are actually seen. If you want to optimize your video strategy and improve your SEO, you need to focus on searching, indexing, and shareability.
Choose the right platform for distribution. While posting videos directly on your website may reach your core audience, using a separate third-party video platform (such as YouTube or Facebook) can greatly expand your reach. When posting videos on these platforms, they can still be shared on your website—and they will be visible to search engines as long as their privacy settings are set to "public." Popular social media and video platforms rank very highly in search engines and are indexed quickly.
Video marketing can be incredibly impactful, but to get the most out of them, you need to understand the challenges related to search engine optimization. Because videos are a visual and audio medium, they don't lend themselves easily to text search. With a little luck, however, you can sidestep this and ensure that your videos are searchable and shareable.
To view the original article, visit the VScreen blog.