December 19 2017
Many real estate professionals today use chat such as LiveChat to engage customers — but if it's outside of business hours, customers may not be able to get a live person.
This doesn't have to be a lost lead. Chatbots such as Facebook Messenger or MeOkay combined with video can make it easier to secure a lead even when a human isn't available.
Chatbots can be used to parse and answer simple questions that visitors might have about a business.
For the most part, many people ask very similar questions. Getting an answer to these questions could be exactly what the customer needs to progress along their buyer journey.
In real estate, buyers may want to ask questions about specific properties, agents, or the company itself. Being able to provide answers and links will increase the overall customer experience and satisfaction.
We already know that video is the most engaging form of content. Often, the question is how to get prospective clients to view that video and then take action.
Chatbots give the unique opportunity to refer customers to videos when they're already receptive and seeking more information. Chatbots can refer customers to:
Buyers and sellers can get interested at any time, and the last thing you want to do is miss out on a high-quality contact because they were out of the office.
Chatbots combined with informative and engaging videos can be the critical missing link to engaging customers at any time of day.
To view the original article, visit the VScreen blog.