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How Europe's New Personal Data Rule Impacts Real Estate

April 03 2018

wav europes new personal data ruleGeneral Data Protection Regulation (GDPR) compliance crisscrosses every business in the real estate industry. Yes, it's another acronym and it is not tech driven. Well, almost not tech driven.

Citizens from countries outside of the US are serious about protecting their personal privacy. Every time I've had data conversations with my European colleagues, they constantly stress how important it is to protect personal information.

While an important concern for us, most US citizens and companies are fairly indifferent on who we give access to our personal information.

What happens with our personal data afterward is entirely out of our control. We only hope it is secure from access by hackers – meaning those who steal data and misuse it for personal gain.

As we saw recently with Facebook and Cambridge Analytica – just like our EU colleagues – maybe US citizens should request to have more control over their personal data in the digital world.

To learn more about GDPR and its impact, read "How Europe's New Personal Data Rule Impacts Real Estate" white paper.

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