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Sign into your accountRegistration Marks Do Not Belong in News Releases
May 10 2018
Allow me to share a professional rant. We have to stop listening to the lawyers on this one. Companies are habitually adding registration marks to their news releases. I confess. I have more than one client that requires them. But I have to stop, raise my hand and ask one question. Why?
The answer I hear is that it is "required" for trademark, service mark, or membership mark protection. It's a registered word, and we own it. We have to protect our ownership, so put the damn circle "R" at the end of the name. End of story.
But it is not.
The most significant takeaway upfront is this: you will never see a registration mark in the middle of a story in the New York Times, USA Today, Time magazine, or any legitimate print news source.
So, what the heck are we doing littering our news releases with them?