RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountThe 50/50 Social Media Strategy for Real Estate Agents and Brokers
July 02 2018
In a world of instant gratification, where clients and prospects expect real-time communication and where the roles of agents and brokers are constantly evolving, real estate professionals are constantly looking for ways to accomplish more in less time.
Take social media, for example. There are plenty of ways for agents and brokers to automate their posts — to keep a presence on social media even when they're busy tackling more pressing duties. But there is an important balance between automation and personalization that has to be recognized. Having a "robot-like" social presence is not effective in building client relationships.
This is why a 50/50 strategy between personalization and automation is so important for today's agents and brokers. It solves the need for automation for the ever-busy agent, while also putting some of the focus on personalization — an important part of building relationships. A reliable social media tool for real estate agents should take this into consideration.