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Edina Realty Launches Automated Virtual Assistant 'Emma Marketing'

July 11 2018

At its annual agent technology camp, Edina Realty announced the launch of marketing automation for its agents. This innovative service, powered by Imprev, automatically creates branded marketing content for agents throughout the life of Edina Realty's listings, dramatically simplifying the way agents promote their listings and helping them win more business.

Edina Realty has white-labeled the new service as "Emma Marketing," a dynamic virtual assistant for agents. Emma, named after the company's visionary founder Emma Rovick, is part of the brokerage's larger initiative to create an integrated, streamlined experience for their agents to help them be even more successful.

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