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Best Instagram Post Ever

September 03 2018

When it comes to social media marketing, I tend to watch the strategies of teenagers more than real estate social media gurus. The gurus are great at what they do, training agents and firms on how to run successful campaigns and build authentic audiences. But the kids are where innovation comes from.

This summer our 15-year-old daughter, Alexandra, had the opportunity to intern with Capezio, one of the most celebrated brands in the dance industry. Capezio has been supplying professional dancers with shoes and dancewear since 1887. They turn to the kids to get social media advice.

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