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Sign into your accountTrade Show Kings and Queens
October 17 2011
Contributor Point2 Agent says:
How to turn convention chaos into more money in your pocket and great food for your mind.
Anyone planning to attend a trade show knows the feeling of exhaustion that often comes right after. Rightfully, the ROI question also races through our minds. We find ourselves trying to justify the days spent attending sessions and wandering the maze of the expo floor, swag bag in hand.
Aside from the one or two useful giveaways we might land, we all know that the rest of our swag just ends up in the garage. So how about we collectively start saving huge amounts of time, effort, and ozone, by being very, very selective in the junk we pick up at the next event?
Advance preparation and careful thought are really all it takes to walk away from a trade show with your bottom line improved (yes, more dollars for you at the end of the year), relevant new ideas you can actually use, and maybe, just maybe, more energy.
