July 02 2019
Open house sign-in sheets are a common practice among agents conducting open houses in their local area. Many real estate marketing coaches have their own version of the "perfect open house sign-in sheet" alongside follow-up strategies and more. However, we believe that these strategies are somewhat obsolete and do not work in today's digital age.
Please understand that we are not taking a jab at these real estate coaches. Instead, we are giving you a proven, battle-tested funnel that top agents have been using to successfully convert open house attendees into lifelong customers.
Paper-based open house sheets are not only old school, but it requires double work to upload all of your data into your CRM. So you should use a tablet or smartphone to collect information about everyone attending your open house.
Create a landing page that lets users register for your upcoming open house. Connect your landing page to the CRM that you are using. We recommend you use Zapier (link in the software section below) to connect various web forms with your CRM.
Bonus: Our Marketing automation guide for agents
Differentiate yourself from other agents by offering something value (for free) for all attendees. This can be an ebook or a list of recently sold homes in the community.
Be creative and find out how you can build trust with these open house attendees before asking for business.
Always get consent to send emails later. Add it as an optional checkmark at the bottom of your open house sign-in form.
Make sure you place your tablet on a stand visible to everyone close to the house entrance. When using a smartphone to collect their information, you can approach each open house attendee and ask for their information.
After you are done with your open house, make sure you upload the list to your email marketing software. One thing to note is that you can only upload contacts that gave you consent to reach out to them.
Ideally, you should personalize the first email in your drip based on the open house they attended.
This step is key if you really want to gain the trust of homeowners and nurture them into becoming long term clients.
Here's a step by step of what you should do once your home gets sold.
Now that you have a clear picture of the open house sign-in sheet funnel, let's cover some of the recommended software you should use to make all the parts work.
So are you going to try this open house lead sheet funnel next time you are doing an open house?
To view the original article, visit the Parkbench blog.