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August 19 2019
According to the National Association of Realtors, younger millennials (those born between 1990-1998) and older millennials (those born between 1980-1989) make up 37 percent of homebuyers in 2019.
A Nielsen study also showed that, collectively, this is the same age group that spends the most time on social media--clocking in about 13 hours weekly--making it a ripe marketing channel for real estate professionals who want to extend their brand reach, engage new buyers and uncover more versatile advertising platforms compared to traditional methods like print.