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Do You Need a Real Estate Website?

September 18 2019

ixact do you need a real estate website 1As a real estate professional, you know searching for real estate-related information on the Internet has become an important part of the home buying process. Whether it's to find an agent, view listings or educate themselves about real estate, home buyers are exploring online content more frequently to find what they need.

According to the 2018 Profile of Home Buyers and Sellers, as shared by the National Association of Realtors®:

  • 44% of prospective buyers looked online at properties for sale as their first step in the home buying process
  • 88% of prospects that used the internet considered their agent's online website as the most useful source of information
  • 87% of buyers that used the internet found photos to be useful and 85% found detailed information about listings to be very useful

Having a real estate agent website makes it possible to supply these potential clients with information they are searching for and establish a connection in doing so. However, if that is not enough. Here are four specific reasons why all agents should have a personal real estate website:

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