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Sign into your accountHow to Show the Lighter Side of Your Brand
December 10 2019
Personal branding can undoubtedly be challenging. And in the real estate game, it is entirely a relationship building business, meaning that people want to get to know you, not the business version of you--the real you. They can cut through all the marketing speak and know when your content is genuine or not. Especially if you want to have an artery to the Millennial generation, you need to have fun on social media and show your personality.
Don't look at personal branding as a chore, but rather use it as an opportunity to let your personality shine to reflect who you really are.