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Browse the siteJanuary 06 2020
I started to write this story last month and, low and behold, a significant acquisition took place since then. RE/MAX purchased a data-driven PropTech firm with a beautiful product -- First.io.
Building an organizational culture around data is not easy. Today's market and the future have made it a necessity to leverage data to survive. So, it is not surprising that RE/MAX has taken steps towards acquiring a which has culture rooted in data-driven decision making. As we have found out over the last few years, it is more convenient to buy intellectual property than to build from scratch organically.
The good news? There are opportunities to create a culture around data for any size and type of business.