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Sign into your accountAll Businesses Have a Story: 6 Steps to Discover It, Craft It, and Tell It
August 19 2020
Storytelling predates writing as the original method of social sharing. Thousands of years ago, people of every culture used a communal form of sharing information in the form of story. From the passing of religious beliefs in Greece to the sharing of cultural history by the African griot, the use of story is innate.
The late sociologist Peter L. Berger said, "Storytelling is a means for sharing and interpreting experiences. Human life is narratively rooted, humans construct their lives and shape their world into homes in terms of these groundings and memories. Stories are universal in that they can bridge cultural, linguistic and age-related divides."