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Sign into your accountPutting Data to Work: Constellation1's Partnership with ActivePipe
November 18 2020
Real estate runs on data. The most successful brokerages today are harnessing data to market to prospects, convert leads, show properties, and seal deals. The amount of data is mind boggling, and it can be overwhelming to think about where to start to get data to do the heavy lifting for your business.
Take the MLS, for example. The US currently has approximately 650 MLSs, each dancing to its own tune. MLSs are organized by region and are not centrally managed by any single organization or company. They generate and collect an enormous amount of data—data that brokerages can harness for incredible results.