Our Top 10 Most-Read Articles of November

It's begun: the deluge of holiday-focused everything. According to our monthly list of the top most-read articles of the month, it started a bit early here at RE Technology, with an article about holiday marketing ideas coming in at #3 in November.

But plenty of non-holiday content made the list last month, including articles on text messaging etiquette (#4 on the list below), how to perk up idle listings (#7), and even a satirical take on how to become a terrible real estate agent (#6).

For those articles and everything else, check out our full list of the most-read articles of November below:

1. Can a Buyer Back Out of a Home Purchase Contract?
In an intense seller's market, it's not unusual to see buyers waive contingencies or place an offer on a house sight unseen -- both of which can lead to buyer's remorse. Once a buyer's offer is accepted by the seller, the buyer is contractually obligated to the home purchase. Or are they?

2. Friday Freebie: 51 Home Improvement Projects Guide to Share with Sellers
The market favors sellers right now—but even so, homeowners still want to get as much as possible for their home. In this week's Friday Freebie, we're highlighting a gift you can share with homeowners—both leads and recent clients—to underline your value and help them get as much value from their home as they can.

3. 3 Easy Holiday Marketing Ideas for Real Estate Agents
‍Somehow it's that time of year again! Before you know it, you'll be going full-speed ahead into 2022. While the holidays are a great time to slow down, enjoy family time, and focus on business planning, we all know there is always the opportunity to generate more business. So here are a few quick marketing ideas to capitalize on this holiday season!

4. Text Etiquette: What's a Faux Pas in Real Estate Text Marketing?
Real estate agents use different means for communicating with their clients and potential leads. One such means is SMS text marketing. But not all of us are familiar with the regulations and the best ethical practices being set and established in SMS marketing. In this article, we will go through some of these practices.

5. One Agent's Simple, Effective Strategy for Finding Sellers
REALTOR Julie Toy explains how she's currently prospecting for clients using RPR's Seller Report. This easy to implement way of using RPR Sellers Reports to prospect for leads and clients is really working wonders for Julie. We were so impressed, we decided to pick her brain and get some more details.

6. 10 Tips to Becoming the Worst of the Worst Real Estate Agent
I'm running into agents who do not know what they are doing. It's as if someone gave them a page telling them how to get paid without really doing any work. Great job, really. Maybe we should try it out? Here are 10 tips to help you become the very worst real estate area in your market. If you do this right, you'll quickly build your reputation!

7. Drive Those Idle Listings Off the Market
It's well-known that as a listing sits on the market, it becomes less likely to capture an attractive offer. This is highly frustrating for sellers, and it's also one of the situations most likely to lead to a bad review. Sometimes, there may be many factors outside your control making the road ahead difficult for your listing. The key is to seize on what's in your area of influence and course correct as soon as you can.

8. How to Get Real Estate Leads with No Upfront Costs
It sounds too good to be true, we know: But you can actually generate real estate leads with no upfront costs. The main activity you'll need to focus on to fill the top of your funnel is building a strong online presence and improving your online reputation. That, in combination with outreach and lead nurturing, is the recipe for generating and ultimately converting real estate leads with no upfront costs. Let's dive into the details.

9. What Should a Buyer Look for During a Final Walk-Through?
‍Final walk-throughs give you a chance to take care of any matters before the closing. Most times, if you find something after the closing, it can be challenging to resolve, so you want to take your time when going through the place. Here is a checklist you should have with you set you up for success on your final walk-through.

10. Cool Tools and Hot Hacks for Photos Every Agent Will Love!
High-quality photos for your listings, promotional activities, website, and social media are crucial. However, even if you have the right photo, you may benefit more if you also know how to fine-tune them. Fortunately, you don't have to use expensive software like Adobe Photoshop or be an image editing expert. These excellent tools and hacks can assist an agent even with limited tech skills.