Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountRE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteFebruary 23 2022
No one grows from fluff and feel-good falsities. Agents who want to reach next-level success need tough love, no B.S., real-talk tips.
Disclaimer: If you get fired up while reading this, read on.
Let's dive into some things you don't want to hear, but need to.
Consider what Chris Stuart called "The Loyalty Gap":
Most agents aren't great at following up with past clients to generate further opportunities, or adopting the tech that will empower them to make outreach easy.
When agents work with a platform, many don't actually use it and log on.
BoomTown's data found that 59.4% of platforms have 75% of users logged in the past month. Even though we know that working leads yield consistent results, we still see that the majority of users do not log in regularly.
However, there are agents that are fantastic at following up with leads.
The agents that are good at tech adoption and follow-up are:
When you sign up for any tech service, go into it with humility and a real hunger to figure it out. The more you work at tech adoption and follow-up, the better and more efficient your business becomes.
Oftentimes, when agents evaluate a service, they ask if they will be the only ones in their market using it or if there are limitations.
Instead of asking about whether or not a platform is "exclusive" or "limited," focus on asking questions about adoption and usability.
Questions to Ask on Usability:
When it comes to leads, focus more on how the leads are generated — typically, it's through Google Ads, Facebook, and Instagram.
3 Questions to Ask on Lead Generation:
Asking these questions can help you make the best decision for your business.
If you think that internet leads suck, you might just suck at working them.
Internet leads are important because everyone looks at listings online nowadays. Besides the traffic potential, internet leads are an incredible way to build your database.
Keep in mind the lead funnel. Just because a lead is at the top of the funnel doesn't mean it's bad — you just need to focus on the long-term future.
Leveraging technologies and services will help create a system for your follow-up.
Have you felt the screws tightening on your commission?
You need to start evaluating your value proposition if you want to grow and attract talent. Otherwise, you will lose out to online models, and ultimately give those organizations more strength. This will have an impact on your ability to command specific commissions in the future.
To compete with the Zillows and Redfins in the market, you need to be able to attract top talent.
Evaluate your value proposition as an organization:
Zillow's advertising budgets are astronomical, they dominate real estate SEO, and they have a 23.9 billion market cap. Consumers aren't just going to stop leaning on Zillow.
If Zillow is a concerning competitor, all you need to do is level the playing field.
To view the original article, visit the BoomTown blog.