Our Top 10 Most-Read Articles of February

What did RE Technology readers learn about showing their businesses a little love in February? According to our monthly top 10 most popular articles list, readers' interest ran the gamut from cold calling (#1) to high-converting emails (#7) and even to the ins and outs of the blockchain for real estate (#5).

To find our what else RE Technology subscribers were reading in February, check out our full list below:

1. Is Cold Calling Still Effective in Real Estate?
The closing ratio in the real estate industry will assess the effectiveness of a marketing strategy. It is not that cold calling won't produce any results, but rather that the cost of the lead and the sale may be achieved more efficiently through alternative techniques. This article explore how effective cold calling actually is.

2. The 1 Thing You Must Do After Every Transaction
Although research also says 90 percent of sellers and buyers say they would recommend their agents, fewer than one in five do. The challenge for agents is staying top of mind, and one of the best ways to do that is to build into your closing process this one task: provide your clients with a complete set of documents related to their transaction.

3. Smartphone Running Slower? Here Are 4 Helpful Tips
Whether it happens suddenly or gradually, a slow smartphone can be detrimental to your workflow. But don't panic, as there are a few simple fixes that can help speed up your smartphone without resorting to sending it in for a repair or replacement. Here are four ways to speed up a slow smartphone.

4. How to Get Seller Leads in a Sellers' Market
There's no need for more than a few words on just how much of sellers' market we're in. Home prices are at record highs. Inventory is at a record low. And, to make matters worse, there are more agents than ever competing for clients. So what can you do to win more seller leads?

5. Blockchain and Its Impact on Real Estate
Confused by terms like cryptocurrency, blockchain, NFT, bitcoin, and Metaverse? Wondering what the heck Elon Musk is talking about? View this exciting one-hour, on-demand webinar on the current state of cryptocurrency in real estate.

6. Friday Freebie: 52 Lead Gen Ideas for 2022
In this week's Friday Freebie, we're highlighting an ebook with 52 lead generation ideas. That's one lead gen idea per week for a year—not too tough a pace to try out new strategies and figure out what works for your business.

7. 4 Real Estate Emails that Convert Like Crazy (+Templates!)
How do the emails that you send out to your leads look? The key to successful email campaigns is to share relevant content in an attractive format. These email templates are perfect for catching your audience's attention and prompting them to actually click your links and follow your call-to-action.

8. Guess What's the Most Popular Day for Taking Real Estate Listing Photos?
What's the most popular day of the week for real estate photography? HomeJab just completed a new study of real estate photography, which looked at nearly 60,000 real estate photography assignments placed by real estate agents between 2018 and 2021 on HomeJab.com. Here's what the study discovered.

9. 4 Lessons Real Estate Agents Can Learn from Tinder
Online dating and real estate marketing have some surprising similarities. Here are four lessons that agents can learn from searching for "The One" online.

10. How to Master Video Content with Little Investment
Creating video content is more accessible, more affordable, and easier to do than ever before. Getting started will still require some effort, but you really can master video content with minimal investment and the potential for major returns.