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Sign into your accountWhy You Must Be A Paperless Agent
May 09 2012
Guest contributor Krisstina Wise says:
A Ubiquitous Gadget
Over the past 12 months, I've traveled the country speaking at real estate conferences on the importance of mobile technologies and practices to the future of real estate agents.
Because the smartphone, and now iPad, are becoming ubiquitous gadgets that agents own, there is no shortage of platform speeches on subjects like, "Top 10 Apps for Your Real Estate Business." Yet, despite the number of mobile themed topics being presented, I've begun to wonder how many agents who own iPads actually know how to use it in their business. I've speculated that the majority of these agents do not. Anyone can buy an app from the app store – that's a piece of cake – but what they're missing is the knowledge of what to do with the application once it's been downloaded.
The Big Reveal
To test my theory, I opened my last conference talk with this question to the audience (about 400 agents), "How many of you own an iPad or a tablet?" Nearly every hand went up.
Since the topic of this particular talk was The Paperless Agent – How to Use Your iPad as a Foundational Tool for Business, my heart sank momentarily because I thought, "Oh no, perhaps my talk isn't relevant to this tech-savvy group, as they all own an iPad!" BUT, I quickly felt relieved after asking my next question, "Great, most of you own a tablet, but how many of you use your device everyday as a fundamental tool for your real estate business?"
Care to guess the answers from the audience members? Here's the big reveal. Although most agents in the room own an iPad, they admitted to not knowing how to use it.