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Sign into your accountMonday Morning Mobile: The Here and Now of Mobile Commerce
July 06 2012
Those who say, "Mobile is the future," clearly haven't stopped to look around lately. Mobile is the epitome of present day culture and while it's only going to continue to grow, the foundation has been laid. Think back just a few short years ago when Blackberry ruled the roost; today they struggle to remain relevant. The way we search, are "social," and now shop have all been impacted enormously by our ability to be mobile.
Online marketing and technology company, Monetate, analyzed over 100 million online shopping experiences and reported that tablet traffic to commerce sites grew by 348% from the year prior while smartphone visits increased by only 117% (no small growth, either). Tablets seem to make the ideal online shopping device. Their larger screen size combined with their mobility allow you to easily thumb through your favorite stores, search for real estate or order groceries while sitting outside or on your couch where you can be more comfortable than sitting at your desk with your desktop.