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Sign into your accountMonday Morning Mobile: Nourishing your Mobile Habits
July 27 2012
Taking in nourishment, as we all know, is one of the few things humans MUST do to stay alive. However, how we obtain our nourishment is changing rapidly these days and it will probably come as no surprise that it, as with many things these days, is going mobile quickly.
While it seems that daily goods and services are turning to mobile to accommodate the overwhelming consumer demand to have everything at their fingertips, there are seemingly many ways in which this is also happening in the food industry. Mobile is impacting the way we shop for groceries, both on and off premise. In New York City and many other metropolitan areas around the country, the food truck culture is growing rapidly. Mobile restaurants are serving a variety of fare that you can locate based on day/time through apps on your Smartphone, such as Facebook and Twitter. Certain stores, like Stop & Shop in New York, have created their own proprietary mobile scanners that consumers can use to while shopping to save time and money.
According to MyWebGrocer, the number of grocery retailers with a mobile presence increased 110 percent in the first half of 2012. "There's been huge growth this year in grocery retailers building a mobile presence for the first time," said Rebecca Roose, Senior Product Marketing Manager at MyWebGrocer.