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Sign into your accountMonday Morning Mobile: Google Changes = Broker Opportunity
September 07 2012
Last week I had the good fortune to attend RISMedia's Real Estate CEO Exchange and, as always, their team led by John Featherston put together an absolutely phenomenal event! From start to finish, the day-and-a-half agenda kept all those in attendance fully engaged, offering countless insights and takeaways from industry leaders.
Among the many great sessions, one in particular left the biggest impression, as it relates to today's mobile technology, which we focus on here at Monday Morning Mobile. John Lim, President and CEO of Mobile Real Estate ID, LLC, fresh off a twenty city Google "Adsense in Your City" tour, shared the details and corresponding opportunities that are being created for brokers right now due to changes taking place with Google mobile.
Google, who essentially controls the consumer search experience, has made a major change in the way in which search results are presented on your desktop compared to your mobile device. Now, on mobile, local results are of much greater importance than they have ever been. For example, if you were to search for "homes for sale Tarrytown, NY" on your mobile device, you will see one paid ad--the top organic result--and then results for local real estate firms in Tarrytown listed through Google Places.