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Browse the siteAugust 30 2010
Workplace morale has been sacrificed to the pressure cooker at most companies trying to bounce back from the recession. But at the helm of the iconoclastic company Zappos, CEO Tony Hsieh has sustained enormous growth and created one of today’s most admired corporate cultures by going against the grain of today’s cutthroat tactics. He sums up his more humane yet effective approach to business with one simple word: “happiness.” By creating a radically different corporate culture committed to making employees and customers happier, Tony helped the company debut as the highest-ranking newcomer in Fortune magazine’s annual “Best Companies to Work For” list in 2009.