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Broker Strategies: Is Your Website Equipped for the Mobile Real Estate Revolution?

September 19 2012

iphone_200pxDid you know that every minute, the mobile web receives 217 new users? Did you realize that for some large real estate websites like HomeFinder.com and Zillow.com, more than one-third of visitors on weekends browse from a mobile device? When potential clients visit your website, do they see a mobile-friendly site? If not, below are six important tips to remember to be sure your potential and current clients can access your site and listings on-the-go.

1. Know what your website looks like on all mobile devices: To get started, see what your website looks like on a wide array of mobile devices. Head to CrossBrowserTesting.com, a great service that will generate screenshots of your website on any browser and device you choose.

2. Use a clear layout and no Flash content: When mobile-optimizing your site, use clear, concise text. Be sure to keep the scrolling function simple, reduce visual clutter, make your search functions both abundant and easy, and keep your brand's most important message at the top of the page. Additionally, do not include any Flash content on your site, as iOS devices (iPads, iPhones, iPods) do not support Flash.

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