We've talked about how to assuage the anxiety of technology-challenged clients, and that's an important conversation to know how to have. But a call we had today with Cartavi brought up another, equally important point: at the end of the day, you don't want to force it. Push too hard, too far, and your client relationship will break – not bend.

It's All About Repeat Business

As we've said time and again, repeat business is the key to being successful as a real estate agent. There are many ways to earn that repeat business. Certainly being tech savvy may be one of them, for SOME CLIENTS. But for any consumer, buyer or seller, young or old, the most important thing they'll remember is your customer service.

While it's reasonable to explain the benefits of digital document delivery methods and electronic signatures, it won't help your customer relationship to be inflexible or to push too hard. Show respect and consideration to your clients at every step of the process. And if your client wants a document faxed or printed, go ahead and do so.