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Sign into your accountMonday Morning Mobile: Can’t Stop, Won’t Stop; Mobile Growth
November 30 2012
When you stop and think about it, it's amazing how fast the mobile space has changed over the past five years. Five years ago Blackberry was the predominant device on the market, while both the Android OS and iOS were both first being released.
By the end of 2012, mobile app revenues will pass the $30 billion mark. While this includes all platforms, it is primarily from the two most predominant players in the market, Google and Apple. This figure encompasses paid apps, free apps, all in-app purchases, subscriptions and in-app ad revenues. This is over double what revenues were for this sector last year.
In a recent survey of 150 US mobile marketing professionals, 86% indicated that they use their mobile marketing initiatives for new client acquisition, and 79% for awareness. This is very consistent with what we see in the real estate space, where many firms are using tools such as text message lead generation and QR codes on their signs, print ads and marketing materials to engage home buyers throughout their local markets. Once they are able to get consumers in the door through these channels, they are then able to provide additional information to them through a robust mobile website and/or app presence.