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Sign into your accountiPad: What Agents Want For Christmas
December 25 2012
2012 was an outstanding year for real estate technology embracing mobile. 2013 will be even better. However, all of this new freedom functionality will be for naught if agents do not buy iPads.
In November, WAV Group did a number of research projects that included information about the adoption of mobile in real estate. By our average numbers, 60% of agents now have a smartphone. 40% of agents have a tablet computer like an iPad. We would have served ourselves well to break out the types of devices that agents use by sorting Apple devices from Android devices, but we did not.
Lots of people talk about cloud computing. The notion is that all applications and data are in the cloud, accessible from any device that can reach the Internet. Unfortunately, this is not exactly the case. As WAV Group has long bemoaned, the cornerstone of agent technology is the MLS, and many MLS systems have been slow to fully support Apple desktop and mobile devices. It is the number one complaint in agent satisfaction surveys.
Sure, there are tools to work around it, but at the end of the day, many MLS systems are not fully functional on mobile. Alas, things are looking up. Most MLS systems are now cross-browser compatible or will be in Q1. In many ways, secondary applications like agent website administration, CRM, CMA, and marketing solutions are ahead of MLSs at going mobile.