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Sign into your accountWhere Are Real Estate Agents Focusing Their Technology Investments?
January 23 2013
Among real estate professionals, IDX websites are garnering the greatest share of technology investment dollars, but there are a number of other technology tools that REALTORS® are finding helpful enough to warrant a sizeable investment.
At the top of the real estate tech heap, Internet Data Exchange (IDX) services, like IDX Mashup, provide a useful service for property buyers and sellers that draws real estate site traffic and can be instrumental in turning site visitors into clients. According to a recent ActiveRain survey of 2,000 U.S. real estate professionals, 63% of real estate agents and brokers invest in IDX services, making it a top-selling real estate technology tool.
Other tech tools that today's real estate professionals consider worthy of investment include marketing applications, comparative market analysis tools, customer relationship management software, search engine optimization services, and social media.
- 62% of real estate agents employ marketing applications that include comparative market analysis tools.
- 51% make use of customer relationship management software with the focus on lead-management software.