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Sign into your accountSell More Homes By Tapping Consumer Needs
February 10 2013
You do not need to be a property search expert or a data junkie to understand how homebuyers choose homes. Location, price, beds, baths... in that order. If you look on any consumer property search website, the search criteria are lined out just like that. Choose an area, choose a price.
Most consumers stop refining their search there when they are early on in the selection process. Call it home browsing. When they get a little more defined in their process, they begin to put in bedrooms and baths and particular amenities – even define the radius of their search.
Here is a data point that is very important to consumers that you probably did not think about--heating and cooling costs. According to the National Association of REALTORS®, 87% of consumers consider heating and cooling costs as a key piece of information in choosing a home.
If you look in the MLS, you are unlikely to find a field for heating and cooling costs. In some way, that is great news. It creates an opportunity for innovation. Indeed, you can make it a mantra – like Going Green in 2013.